People ask me all the time, Hey man, how do you write all these compelling stories about local businesses? (Or maybe no one ever asks me that. Whatever.) Recently, I wrote about one of my favorite storytelling tips, something I call the "Hey mom." In this post, I will write about another favorite approach: the testimonial.
If you want to tell the story of a business, a testimonial is a great way to do it. One reason it comes so naturally is because we're all so accustomed to it. We do it all the time. You can probably think of a dozen times you recently told someone about your favorite local store, farm, bar, restaurant, or hangout.
My advice about writing testimonials? Be specific, personal, and genuine. Don't just say an organization is great. Say why. Give specific examples. Demonstrate how it made a difference in your life. You can write this about your own business just as easily as you can write it about another business you know.
Years ago, the Country Cobbler, a great Upper Valley business, came through to save our children's beloved Christmas coats. It's one of my favorite stories about the kids. Many years later, I had the opportunity to share that story on DailyUV. In short, it made for a great testimonial. It was a personal story that had a great impact on my family's life, and because of that, it resonated with people.
In this day and age, I'm convinced we're all worn out of things that tear people down. A good testimonial builds people up. Couldn't we all use a little more of that?