I'm a long-time copywriter. For those of you who aren't familiar with this noble line of work, a copywriter is just like a novelist, only without the pesky inconveniences like royalties, prestige, and book tours.
People hire copywriters for all sorts of things. And good copywriters see what they do as an art. I'm a fairly weird guy with a big imagination, so folks often hire me to put an unusual spin on otherwise normal things. Recent examples include my dating profile of an avocado, or my tale of a wizard who loves pumpkin lattes.
DailyUV calls people who do what I do "storytellers," which I love. This is a very accurate description. If your business or organization is trying to find a way to tell its own story, my advice is to take what you do or what you offer, and simply talk about it. Be yourself. Use your own voice. Be conversational and creative. And don't be afraid to be weird or different. My most popular posts are the ones that are sort of out there. (Hot tip: If you're going to browse dating profiles for inspiration, like I did for my avocado post, you might want to tell your spouse before she finds it in your internet history.)
Nothing is too simple or pedestrian. Everything is interesting. If you're stuck, my favorite trick is this: I call it the "Hey Mom." Open up an email and write, "Hey Mom/Dad/Friend/Etc, guess what happened at work today?" Then just let it flow. You'll find your story without even trying.
Every person, every thing, has a story to tell. The trick is to find these stories and then get out of the way. Often they tell themselves.