It all starts with the story you tell. How well it works depends on how you tell it.
It can be an Event or Market listing, about a sale, service, concert, or the latest new dish on the menu. These are promotional posts, about what your business has to offer. Your job is to make customers who want it notice it. So take a good picture, write a title you’d click on if you saw it, and give your post a little personality along with the details. Boom. Post it on DailyUV!
It can also be a News post. They’re soon to be called Stories, because that’s what they are: informational posts that tell something about the person behind the counter -- Really? She was a Marine? -- share a useful tip -- Oh, so that’s how you grill tofu! -- or give readers an insight or chuckle.
Bottom line: With a News post, your job is to create an impression of your business that lingers. Tell, don’t sell. Write short. Include pictures. Understand your business’s personality, and convey it. Boom. Post it on DailyUV!
Want examples of content that works? We got ‘em!
You want examples of content that doesn't work? They're everywhere on the Internet, actually. That's why good posts stand out.
The best thing you can do is keep it real -- honest posts with good information and an entertaining tone -- and keep it clear. If it's promotional, post it to the Market or the Events calendar. If it's informational, post it in News. Readers -- and clients -- will respond!