Worth Knowing: Vermont-based company opening new store in Hanover
A new merchant is coming to Hanover. Farmhouse Pottery will be taking over the Main Street location in Hanover that Rambler's Way most recently left and that was home to Rare Essentials for Men for many years before that.
Preview of Farmhouse Pottery wares sit in the new store's window
James and Zoe Zilian founded Farmhouse Pottery in 2012. Their goal was to create and promote high quality artisan-made products that reflected the lifestyle they were living. Farmhouse Pottery was born in their basement in Woodstock. Initially, Farmhouse Pottery only carried candles, pottery, a few wood products and some locally farmed foods. People quickly embraced Farmhouse Pottery and the clean esthetic and implicit lifestyle messaging attached to its offerings. The Zilians opened a Woodstock retail location in 2013. The company currently employs around 20 people, which includes 10 potters.
Farmhouse Pottery is the largest maker of studio pottery in the United States. What sets Farmhouse Pottery apart from companies like Bennington Pottery and Simon Pearce is that all of its pottery is made by hand; the others use machines operated by people to make their pottery. And the Zilians are understandably proud that they've managed to stay true to 100% hand-made studio pottery while being able to offer high quality, sustainably-made artisan crafts at prices that are affordable. Pottery items produced by Farmhouse Pottery include plates, bowls, pitchers, mugs, platters, bakeware, vases and more.
The new store in Hanover will offer a selection of kitchen and tableware, clothing (think scarves and comfy shoes and shirt dresses) and accessories, candles, cookbooks and home goods. Approximately 80% of Farmhouse Pottery goods are made in Vermont, including its furniture line, stoneware and apothecary items
Farmhouse Pottery Indigo shirt dress
Farmhouse Pottery will eventually offer "Clay Dates" at the Hanover location. The company has offered Clay Dates in its Woodstock location for several years, and this activity has been enormously successful - James Zilian says he books a new Clay Date about every other day. A Clay Date can be designed for a small or large groups of up to 35 and typically includes a wine and cheese beginning and a lesson on and some history of studio pottery. Then participants create a piece of pottery that they can pick up at the studio or received by mail in 3-4 weeks. Farmhouse Pottery is building a studio in the Hanover location and will soon offer Clay Dates there as well.
Farmhouse Pottery has been interested in having a Hanover location for several years. James Zilian says they're looking forward to being a merchant in a neighborhood. Since the Woodstock retail location is about a mile out of town, that spot is truly a destination. Conversely, given the prime location of the Hanover store, there should be a steady stream of foot traffic.
Farmhouse Pottery expects to open in mid- to late-October.
It'll be fun to see how Farmhouse Pottery does in Hanover. It should be a very nice complement to Simon Pearce just up the street.
You're reading Worth Knowing, the place to go to find news about Upper Valley businesses, organizations and people, as well things that are just worth knowing. If you have news that's worth knowing, email us at firstname.lastname@example.org and we'll get the word out for you. To subscribe to Worth Knowing, go here.