JUEL Fires Up the Blenders


Submitted 3 months ago
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Worth Knowing

A bit after 7:30 this morning, there was one customer on his tablet at a corner table in JUEL Juice + Smoothies. That’s about as soft an opening as you could want.

Not that there’s been anything soft about getting there. After months of work, Elena Taylor and Julie Sumanis, whose “modern apothecary cafe” opened today at the corner of Bridge and Main streets in White River Junction, still were up late last night getting ready—with help from their mothers and other family members. “My little sister stamped 100 bags last night with our logo,” Elena laughed.

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And this morning, Clint Hunt from Abracadabra Coffee was there to help with the actual opening. “I want to make sure the ship goes well, iron out the kinks, set up some systems,” he said. 

Abracadabra's Clint Hunt gets things ready

A steady trickle of customers followed the first into the cafe, airy and light even on a rainy day. They ambled up to the counter as they eyed the menu board. “What do you recommend for a breakfast smoothie?” one asked. Elena suggested the Tropical Green, which includes kale, parsley, avocado, lemon, pineapple and mango. 

The smoothies are not cheap. The least expensive is $7.50, and a few will set you back $10. “They’re all whole raw vegetables, whole raw organic fruits,” Julie explained. “It’s like a meal,” Elena added.

Becky Morlock loads kale into a budding Tropical Green smoothie

For the moment, JUEL is concentrating on what Elena and Julie know best from their food truck — or, really, food camper — which they started up last summer: juices and smoothies, plus Abracadabra’s coffee. They’re also selling baked goods (this morning it was sunflower butter cookies, honey lavender shortbread, thyme cookies, and energy balls) made by Alison McKenny, a baker who also practices art therapy at Open Door, across the street. They’ll expand into other food over time.

By a little after 8, people had come and gone, and four new customers were standing in line. It was a good start.

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