3 Boys Baking
Young entrepreneurs are alive and well in the upper valley: witness three families, the Harrons, the Hurds and the Mosenthals, who had been discussing business plans for their respective sons, Bo, Zach and Walter. The families often met to discuss different ideas for their boys as the summer of 2017 got started, and then as often happens, time tumbles forward and everyone gets busy with daily life. Bo, who has been working for Kendall just under 20 hours per week, began tinkering in the kitchen under his mother’s sharp eye. Sure enough, one Wednesday evening that August at the West Hartford farmers’ market, they laid out 4 bags of granola, 18 treats and 13 magical ginger snaps. The table was emptied of its wares in the blink of an eye.
With ongoing discussions, Walter and Zach had been very excited by this baking concept and 3 Boys Baking was born with granola, people and pup treats and the most elegant, thinly slivered ginger snaps as the most popular staples. (note to cooks: I can imagine these snaps as a lovely dessert sandwich with cinnamon ice cream or Cobb Hill’s frozen maple or vanilla yoghurt slathered inside.)
Now at the same time, fall was approaching with its next set of schedules and responsibilities. Walter, for one, was so excited to go on to complete Project Search at DHMC. Zach and Bo had already completed the program. According to Vermont Family Network, “Project Search is a workplace immersion program for students with intellectual disabilities in their final year of high school.” The site adds that it is a one-year collaborative program offering career exploration, training and coaching in partnership with affiliated businesses.
Cooking up opportunities
Zach did join in the market fervor but later that fall, he too returned to Dartmouth, which left Bo and Randi to round out the seasonal markets. They were also invited by the Lamsons to a stand at the Mt. Tom Farmers’ Market in Woodstock through September.
By end of fall, the three young men began their pivot to upcoming wintertime obligations.
As winter wore on, Bo and his mother declined to do the winter market circuit so that they could immerse themselves in learning certain foundations of business concepts: running a business, labeling, nutrition statistics, marketing and logo searches. They next met with Linda Lewis, a graphic artist, with whom they designed their official label.
During the Thanksgiving and Christmas holidays, Randi and Bo continued with private orders and took advantage of feedback in view of the preparations for the upcoming 2018 season. And of course, Bo continued his work at Kendall.
For this year’s season, the slicing, chopping and roasting have expanded with St. Paul’s Episcopal Church in White River Junction playing a heavenly role. The church most generously accepted to have its kitchen approved by the health inspector of the state of Vermont. This is now the base of operations for Bo and Zach. I visited this week to see everyone at work in a pretty space full of sunshine with creamy counters and a fun red checkered floor tile. The products are not only at the West Hartford market Wednesday afternoons from 4pm to 7pm now but also at BG’s in Hartland 3 Corners and also at Dan and Whit’s in Norwich.
Looks like avid Patriots fans too...
In honor of this original young men’s venture, the labels with 3 Boys Baking stick nonetheless, symbolizing friendship, hard work, perseverance and all that can be accomplished when one sets one mind to creating delicious in partnership with a supportive community.
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