What’s White & White & Red All Over?
White River Junction is More Diverse than Advertised
I’m sure it’s a dilemma for a local newspaper to accept advertising copy from a business that’s new to town and might not yet have a sense of the local community or its expectations. Though when the advertisement comes as a full pager, and is run multiple times, it probably gets easier and easier to accept most any content given the fees collected. In this case, a retirement community advertises regularly with photos of happy caucasian people. I get the happy part, after all, this is advertising. Good marketing dictates delivering good feelings to a target market to sell a product. But how about when advertising excludes portions of the community into which it moves by depicting only one slice of the populace? I wonder whether it’s intentional or mere oversight? Either way, if I was the marketing or advertising director of the company doing the advertising and had this pointed out to me, I guess I’d be red all over. And you?
Dave Celone writes for the dailyuv.com under the moniker Poetic Licence. Tune into his posts (for free!) by Clicking Here or visiting this link: link: