Online, Saying Nothing Says Something

Submitted a year ago
Created by
Rob Gurwitt

Here’s one thing we know: Keeping up your presence online takes work. And a little creativity. And time that most small business owners don’t have.

But here’s another thing we know: Not keeping up your presence is a bad idea. You know that house a few roads over with the peeling paint and the ‘50s-era washing machine half-hidden in the woods? You don’t want to be the online version of that guy.

Why not? Here are a few things to keep in mind:

  • You want to be where people are. And these days, that’s the web and the listservs and Facebook and Instagram and, yes, DailyUV.
  • The more you do, especially on social media, the better you’ll do in Google searches.
  • Everything you do online is like a little advertisement--a Facebook post about the newest product in your store, a DailyUV Events post about a sale, a three-sentence blog writeup about something funny a customer said… And most of the time, these are free.

You don’t need a social-media black-belt to do this. Not even close. Just the recognition that if you’re not doing it, then you’re not reaching future customers. Even once a week is better than letting months go by. And if you’re so busy that every time you think about it you break out in a cold sweat, just let us know: We can put you in touch with people who can help.


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