Tips from the Ad Team: Know What You Want

Rob Gurwitt of the ad team is not one to sit down on the job.

Make sure your digital ad reflects what you want viewers to do. Think of it this way: When you reach out, you’re trying to change what people do. Maybe you want them to remember your name. Or maybe you want them to take action: click over to your website or Facebook page, buy a ticket online, or email you with questions.

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If you’re spending money online, don’t waste it by being vague. A branding ad can be great … if what you’re interested in is keeping your business in front of viewers. But if what you really want is to sell more of your best product, say so. You’ve got a few seconds to snag a viewer’s attention. Make them count. 

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