POST. In White River. Use A Pencil

Submitted 2 years ago
Created by
Susan B. Apel

". . . hold a book, write a letter."

You may believe that paper and pencils are relics of a bygone time, and that no one is using them any longer in this cyber-era of Facebook and iPhones. Pam Post thinks you are mistaken. She has opened POST. and is ready to prove it. 

If you had to describe it, you would call this new addition to White River Junction a stationery store. It is, but not your grandmother's. It's a retail establishment with a philosophy, a counterweight to all things rapid and digital. Pam Post describes it as a place to slow down and take care of yourself. "Let's stop the glorification of busy." It is a happy accident then, or maybe it is karmic, that this store landed in the Dreamland Building, with other soothing and creative enterprises like a yoga studio, a massage practice, and a writers' center.

One of Post's favorite things: a Palomino double-bladed pencil sharpener that trims the wood and the graphite separately. You have to see it--the beauty of a perfect pencil point.

Lest you think that slowing down is just a little sleepy, fear not. The store is colorful, humor-filled, and as the sign outside promises, abundant with "clever things." There are markers specially stocked for the town's cartoonists, notebooks that are leather-bound and not. Pillows that communicate in words or images, cards and mugs and jewelry that do the same. Blackwing pencils, vintage-only until recently, with their flattened and replaceable erasers. Exquisite snow globes. Games like Scrabble, Pictionary, and Uno. Tactile toys like Slinkies and Silly Putty. And puzzles--good ones. 

This puzzle of a coi pond is composed of pieces shaped like the fish.

Pam Post had spent 17 years as a buyer at Gillingham's in Woodstock VT. Wanting a change, she was contemplating opening a store, maybe in Boston. It was a "crazy idea" that she discussed casually with friends. At someone's suggestion, she found the space in White River Junction, more "own backyard" than big city. It felt right, and she stopped referring to the idea as "crazy." And that is how POST. came to open its doors on July 1 of this year.

One of my favorite funny items at POST.

POST. is located on the first floor at 58 N. Main Street in White River Junction VT. It is open Tuesdays through Saturdays from 10:00 a.m. to 5:00 p.m., and on Sundays from 10:00 a.m. to 1:00 p.m. It is participating in the 19 Days of White River Junction event, donating a percentage of your holiday shopping dollars to the Haven. 


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Susan B. Apel, writer, ArtfulEdge



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